Sadie Oliver Creative Strategist + Growth Operator
I write the angle, build the funnel and wire the stack.
Most teams hire a strategist, a funnel builder and an automation person, then lose weeks getting the three to talk to each other. I do all three. I've been building online since 1999, most of it behind the scenes of direct-response offers, and now with AI doing the heavy lifting.
Why it works
Creative people rarely build. Builders rarely write. I do both, and that's the whole point.
The creative side
- Offer positioning and angles
- Hooks, VSL scripts and ad copy
- Static, video and AI-generated creative
- Products that turn an Instagram or YouTube following into income
- Landing pages designed to convert, not to win awards
The technical side
- Funnels built in ClickFunnels, GoHighLevel or custom code
- Tracking that holds up: Google Tag Manager, pixel and CAPI
- Automations and AI agents wired into the business
- Deployed properly through GitHub and Cloudflare
Nothing gets lost between the idea and the build, because it never leaves one pair of hands.
What I do
Four jobs. One hire.
Creative strategy
Positioning, angles, hooks, scripts and ad creative, grounded in direct-response principles and whatever the numbers are saying. Got a following on Instagram or YouTube and nothing of your own to sell yet? I'll help you work out the product, then build it.
Full-funnel build and tech stack
Landing pages, quizzes, checkouts, upsells, email and SMS. Built in ClickFunnels or GoHighLevel, or custom on Lovable and Base44, then shipped through GitHub and Cloudflare. With tracking you can trust.
AI automation
Workflows and agents that take the repetitive work off your team. Creative production at volume, lead follow-up, reporting, content pipelines. Useful automation, not AI for the sake of it.
Paid traffic and optimisation
Meta and YouTube media buying, structured creative testing and conversion work across the whole funnel. That includes compliant creative for regulated verticals, where one wrong word can cost you the ad account.
The stack
Fluent in the tools your team already runs. And the ones it will be running next year.
New AI tools land every week. I test them on real work first, so you only hear about the ones worth using.
Track record
I'm a former ClickBank Coach, and I still build and launch my own info products and apps. So I'm never advising from the sidelines.
“Sadie also manages to blend technical know-how with her design eye, which is pretty rare in a web designer. I find her also wonderfully clear to communicate with.”
“Sadie has demonstrated that she is able to take a brief and develop creative and innovative digital solutions which engage and motivate our target customer groups to interact with us in a more positive way.”
“The essentials of the brief are quickly captured and the creative result extraordinary. Never missing a deadline or call, she is quick to adapt to the evolving needs of the client with grace and good humour while never losing sight of the objective.”
Working together
I'm looking for one team to build with, full time.
I do my best work embedded in a team, close to the offer, the media buyers and the numbers, and owning the stack day to day. That's the role I'm looking for next.
Embedded, not outsourced
Part of your team and in your channels. No account manager, no tickets, no handoffs.
One owner
Pages, automations, email, SMS, tracking and AI. One person responsible for all of it.
Remote, UK-based
I work US hours, so I'm online when your team is.
Have a single build or a short project in mind? I take those on selectively. Just ask.
Need someone who can think it up and build it?
Tell me what you're working on. If I'm the right fit you'll know within one call, and if I'm not, I'll say so.
Start a conversation